Kisserup International Trade Roots Inc. managed the organizations and logistics of the Atlantic Canada Mission to the Hannover Messe 2019. The aim of the mission was to expose Atlantic Canadian food related companies to leading innovation and digital transformation processes to better target technologies and partnerships that can increase productivity and exports in Atlantic Canada. The Hannover Fair (Hannover Messe) is one of the world’s largest trade fairs focusing on industrial technologies with over 6,800 exhibitors and around 250,000 visitors every year. The fair is held annually in April at the Hannover Fairgrounds.
The Atlantic Canada Opportunities Agency (ACOA) in partnership with the Canadian Manufacturers & Exporters (CM&E) led the initiative. 13 Atlantic Canada firms participated in the mission.